Charles Stanley Visit – Reflections

It was definitely one of the high points of this year to have Charles Stanley visit our store. This was purely a book signing. With almost 700 people coming through our doors there would have been no way we could have had him speak. Nonetheless those who came out were delighted to meet him and have their books signed. We have had several large events like this and we’ve pretty much worked out the bugs. When a staff member from In Touch Ministries asked me where the line would be if we had 300 people show up I happily informed him “There won’t be a line.” We don’t see any reason to have people stand in a line for two hours. As people arrived we gave them tickets with a group number. When that group number was called (about 25-35 per group) they would line up to get their books signed. While the others waited they could shop, get a cup of coffee or just visit with friends. Each group went through in about 10 – 15 minutes. (I had one customer tell me he was timing it.) After I explained our method he said, “That’s really good.” They had already done about three or four of these events and although we did not have the biggest crowd they said it was the smoothest. Our staff thrives for events like this. It is our opportunity to shine and showcase our store. I work with some of the finest people in the industry. We work hard to make events like this seem effortless.

Thank you to Dr. Stanley, his staff and security for a wonderful night. And most of all thanks to all of you who came out. You are the reason we come to work everyday.


About Louis

I am a 1997 graduate of Trinity Evangelical Divinity School.
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