I’m so excited about having author, scholar and musician Con Campbell in the store tonight. Con will be speaking about his new book Outreach and the Artist. The book is an excellent introduction to how to wed the artist with outreach. The church is missing numerous opportunities to avail itself of a rich resource of talent. Con shows how this can be done in a professional, tasteful and appropriate manner to reach unbelievers in ways that a typical church event would never appeal. Advice and guidance are offered to both pastors and artists that is both wise and concrete. Pastors are encouraged to respect the high level of professionalism that the artist brings and the artist is reminded that their “ultimate concern must remain the glory of God.” (42) Other tips include avoid “bait and switch” (Let the audience know there will be Christian content. 50-51), set realistic goals (No one may become a Christian at a given event), and establish rapport between artist and audience. Want some concrete guidance? Consider these questions about setting up a jazz concert: “. . . have you considered acoustics? Do you need to hold the event outside? . . . Why is the first seat ten meters away from the band? . . Must you serve food while the band is playing? Have you thought about how to set the artist up properly? Have you considered how to communicate that the event is a ‘concert’ rather than ‘background music’? Have you somehow encouraged people to talk through the show?” (55) Want a recipe for disaster? 1) Forget to talk to the partnering church and, 2) ignore the artist’s advice. This isn’t just theory. This is genuinely helpful. I found the book to be enourmously entertaining far beyond all my expectations. Highly recommended!
Con will speak and play the saxophone. Jazz is his style and so if you like jazz you won’t want to miss this. The event is free and open to the public. It starts at 7:00 pm. A free copy of Con’s book will be given to the first 50 people to arrive. A great talk, great music and a free book. It doesn’t get any better than that.